Equipo Directivo

President & CEO

President & CEO

Amos Netzer

Mr. Netzer was appointed by the Board of Directors as President and Chief Executive Officer in July 2009, having previously served as an external director on the Board. Between 2000 and 2007, he was managing director of Palram Industries Ltd., a public company traded on the Tel Aviv Stock Exchange, and from 1998 to 2000, was managing director of SMS, a private company producing plastic products for world markets. Prior to this he was president of Suntuf, Inc. (1993-1997), a U.S. based company that established the Palram Paltough marketing and distribution networks in North and South America. Mr. Netzer holds a BSc in industry and administrative engineering from the Technion Israel Institute of Technology in Haifa and an MS degree in public policy from Tel Aviv University.

Company Deputy & CEO/G.M Asia and Far East

Company Deputy & CEO/G.M Asia and Far East

Yagen Moshe

Mr. Moshe joined the Company at the beginning of 2005 and served as the Vice President of Finance. From July 2006 to December 2012 he served as the Chief Financial Officer and from 2012 also served as acting Senior Executive VP. In 2013, Mr. Moshe become Chief Operational Officer and from mid-2014 has held the position of Deputy CEO of Shamir and CEO of Shamir Asia. From 2001 to 2005, Mr Moshe served as the Chief Financial Officer of Comsec Ltd., an Israeli public company listed on the Tel Aviv Stock Exchange. Before that, he held the position of Senior Manager in Ernst & Young Israel. Mr. Moshe is a Certified Public Accountant in Israel and obtained a Bachelor of Arts degree in Accounting and Management from the College of Management in Tel-Aviv as well as a Master’s degree in Law from the Bar Ilan University in Ramat Gan.

VP R&D

VP R&D

Noam Allon

Mr. Allon joined Shamir in January 2016. Previously, since 1994, he served as President & CEO at MediVision, a public company traded on Euronext, and in parallel since 2004, also served as Business Development Officer and CTO of its subsidiary, OIS Inc., a public company traded on NASDAQ and acquired by Merge Inc. in 2012. Other positions held by Mr. Allon include board member and director of various startups and biotech companies, among them, BSP - Biological Signal Processing Ltd., a public company traded on TASE, and Guitouchi Ltd. He served as Chairman of AVA Ltd., a private startup company in the field of anti-viral applications for veterinary use, and worked with private real-estate companies. He has extensive experience in leading the research and marketing of ophthalmic products and medical imaging applications. Mr. Allon holds a BSc in Computer Science  from the Technion Israel Institute of Technology in Haifa.

Chief Financial Officer

Chief Financial Officer

Lior Regev

Mr. Regev took on the position of Shamir's CFO in April 2013, having served as Corporate Finance Manager since 2007 when he first joined Shamir. Prior to that he held a senior position in leading accounting firm, KPMG Israel. Mr. Regev, a certified public accountant in Israel, holds a BA in accounting and economics from the University of Haifa, and an MBA from Tel Aviv University.

VP Human Resources

VP Human Resources

Ronen Tsur

Mr. Tsur joined Shamir in 2011 and since November 2013 serves as the Vice President of Human Resources. His previous positions include Glass Facility Plant Manager and Director of Operations at Essilor Labs in Israel. Prior to joining Shamir, Mr. Tsur held several managerial positions including Production Manager and CIO at Spuntech, an international industrial company based in Israel. Mr. Tsur has a BA in Political Science from the Hebrew University of Jerusalem.

VP Global Operations and IT

VP Global Operations and IT

Nir Shmuel

Having joined Shamir Optical Industry in 2003, Mr. Nir Shmuel has accrued over 12 years of experience in operational management of the Group. He held several IT management positions, including successfully leading the implementation of a global ERP as CIO within the Shamir Group world-wide. In recent years, Mr. Shmuel served as VP Operations, North America, and managed IT, IS, Freeform Technology and Warehouse Operations throughout the US and Canada. In his current position as VP Global Operations and IT for the Shamir Group, Mr. Shmuel oversees the Group’s operational management, including manufacturing capacity, supply chain, logistics, purchasing and IT. Mr. Shmuel holds a BSc in Information Systems Engineering from the Technion - Israel Institute of Technology, Haifa, and an MBA from Netanya Academic College.

VP Marketing

VP Marketing

Shai Spiegler

Mr. Spiegler began his career with Shamir in 1999 as Mineral Plant Manager (SOI). Since joining the Marketing Department in 2003, he has held several positions, among them South Africa Account Manager and FreeForm Account Manager. He was part of the team that establish the SSOP Lab in 2006, served as Marketing Manager, Shamir Israel until 2011, and then served as Product Manager until taking on his current position. Before joining Shamir, Mr. Spiegler served a three-year term as community manager of Kibbutz Shamir.

VP Business Development, Asia

VP Business Development, Asia

Dagan Avishai

Mr. Avishai is responsible for business development throughout the Asian region, with a focus on India, China, Australia and New Zealand. During the 15 years that he has been with Shamir, Mr. Avishai served as VP Sales since 2009, and VP Marketing from 2003 to 2009. Prior to joining Shamir in 1997, he served as finance manager for Kibbutz Shamir, a post which he held for three years. He is a director at Shalag Industries Ltd. Mr. Avishai holds a BA in management and economics from the Ruppin Academic Center (Israel).

Managing Director Europe

Managing Director Europe

Catherine Johnston-Roussillon

Mrs. Catherine Johnston-Roussillon joined Shamir France as General Manager in March 2010 and was promoted to European Managing Director as of July 1st, 2015. She graduated in languages (English/German), holds a Master’s degree in Marketing from the University of Grenoble and studied further Political Sciences in Munich, Germany. Before moving into the optical field, her work experience was in consumer goods with international companies, among them Sensodyne, Polident, and Elmex brands, managing their French subsidiaries.

VP New Business

VP New Business

Shai Michael

Mr. Michael joined Shamir in November 2009, taking on the positions of Vice President Marketing, a position he held until 2013, and Vice President for Shamir EMERA (Europe/Middle East/Russia/Africa), a position he held until 2015. In August 2015, he took up his new position as Vice President, New Business. Prior to joining Shamir, Mr. Michael served as Vice President Marketing at Palram Industry Ltd. (2001-2006), and as Palram's Vice President, Business Development. Mr. Michael holds a BA in economics and psychology and an MBA from the University of Haifa (Israel).Mr. Michael joined Shamir in November 2009 taking on the positions of Vice President Marketing and General Manager for Shamir Europe. He previously served as Vice President Marketing at Palram Industry Ltd. (2001-2006), and as Palram's Vice President, Business Development. Mr. Michael holds a BA in economics and psychology and an MBA from the University of Haifa (Israel).

VP Business Development

VP Business Development

Daniel Sisso

Having joined Shamir in 2001, Mr. Sisso served as International Business Manager since 2007, a position which gave him responsibility for Shamir's subsidiaries in South Africa, Australia, Thailandand Mexico. His position is currently focusing on North and South America. Previously, he served as Chairman of Business Development for Kibbutz Eyal and Chairman of Shamir Insight, USA (2001-2007). Mr. Sisso holds a BA in economics from Hebrew University of Jerusalem and an MBA from Bar Ilan University (Israel).

General Counsel

General Counsel

Yair Di Segni

Mr. Di Segni joined Shamir in September 2011 as our General Counsel, and provides us with ongoing in-house legal advice. Mr. Di Segni holds an LL.B and a B.A. in Business Administration from the Tel Aviv University (Israel), and has formerly served as an associate attorney with S. Horowitz & Co. (2006-2008) and as in-house legal counsel at Iscar Ltd/IMC Group (a metal cutting tool company based in Tefen, Israel) (2008-2011).

CTO, VP Global Engineering & Technology

CTO, VP Global Engineering & Technology

Zohar Katzman

As of February 1, 2016, Mr. Katzman has added to his current positions that of CTO. He joined Shamir in 1996, Mr. Katzman currently serves as VP Engineering & Technology, a department that was established at Shamir HQ in 2014. In this capacity, he is responsible for all engineering and technology activities of the Shamir Group. Prior to his current position, Mr. Katzman served as manager of the Coating R&D Laboratories, leading the team in the development of a new generation of lens coatings, the Shamir Glacier line.  He also served as consultant to other companies. Mr. Katzman is a graduate of the Technion Haifa Institute of Technology and holds a degree in Mechanical Engineering.

VP IL & Lab Practice

VP IL & Lab Practice

Nitzan Rotem

Mr. Rotem has been with Shamir for over a decade, and began his career path as Project Manager at Eyal. Since 2006, he has worked on establishing and managing SSOP and is responsible for turning it into the organization’s leading laboratory. He now serves as a Senior Partner in the development and application of work procedures at Shamir’s laboratories. In this position, Mr. Rotem is responsible for setting the best practices for the group’s laboratories as well as the activities of the production facilities and laboratories in Israel (Shamir Eyal, SOI- Mineral, Poly, SSOP, SMI, EIL) and serves as Country Manager responsible for Sales and Marketing to the Israeli market as part of the EMERA region.

CEO of Shamir insight Inc and President of Shamir North America

CEO of Shamir insight Inc and President of Shamir North America

Raanan Naftalovich

Mr. Naftalovich has been Chief Executive Officer of Shamir Insight since 2005, and President of Shamir North America since January 2015. Prior to this he worked with Shamir, Shamir Insight, and Shamir Eyal, in various positions including Marketing Vice President (Shamir Insight, 1997-2005), Product Manager, Marketing Director, and International Regional Export Manager for both Shamir and Shamir Eyal (1994-1997). Mr. Naftalovich also served as Vision Council Immediate Past Chairman & Nominating Committee Chairman for 2015 and 2016. Mr. Naftalovich holds a BA in business administration from the College of Management, Tel Aviv.

President/CEO Shamir USA; Chairman, Shamir Canada

President/CEO Shamir USA; Chairman, Shamir Canada

Michael Latzer

Mr. Latzer joined Shamir in 1990 as CEO of Shamir USA, a position which he still holds today. In 2012, when Shamir Canada was incorporated into the Shamir Group, he took on the additional post of Chairman, Shamir Canada. Mr. Latzer holds a BA in political science from the University of Haifa, an MBA from Northrup University in California, and post graduate certification in international marketing from the Wharton School of Business, University of Pennsylvania.

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